Apple TV Streaming App Development Case Study

TV STREAMING PLATFORM

Rebuilding a Multi-Platform TV Streaming Experience for the Apple Ecosystem

Business Analysis services to

maximize

your

product value

A new-generation streaming application for live television, replay, recordings, and content discovery across iOS and Apple TV –
built on a maintainable foundation for future product variants

2 Apple platforms

supported by a shared product foundation

One modular architecture

prepared for future multi-brand expansion

iOS

tvOS

Apple TV

Streaming

About  the client

The product is a consumer television platform operated by a major European telecommunications provider. It gives subscribers access to hundreds of live channels, time-shifted viewing, recordings, and content across mobile devices, browsers, and smart TVs.

goals

Create a modern Apple TV application with an improved viewing experience

Rebuild the core tvOS functionality around current product and UX requirements

Maintain consistency between iOS and Apple TV without duplicating development effort

Reduce technical debt and eliminate stability bottlenecks

Accelerate delivery of a large product backlog

Establish a flexible foundation for future branded product variants

Needs

The client needed to replace an outdated Apple TV application while keeping the existing product available to users.

The new version required essential viewing, advertising, and settings functionality, better performance, and an architecture that could support both iOS and tvOS as the platform continued to grow.

CHALLENGES

The key challenges we addressed

01 Rebuilding a Live Product in Stages

The legacy application had to remain operational while the new-generation version was completed feature by feature.

02 Balancing Shared Code and Platform-Specific UX

The iOS and tvOS applications shared significant business logic, but Apple TV required dedicated navigation, focus behaviour, and large-screen interactions.

03 Preparing for Multiple Product Variants

The architecture needed to support future differences in branding, configuration, content, and integrations without duplicating the entire application.

04 Eliminating Performance Bottlenecks

Oversized images and repeated media loading created excessive memory usage, lag, and application instability in content-heavy screens.

SOLUTION DEVELOPMENT

A Modern Apple TV Experience Built on a

Reusable Product Core

New-Generation tvOS Application

The Apple TV experience was rebuilt around current design standards and viewing behaviours. Navigation, focus states, content presentation, and interactions were adapted specifically for a television interface rather than treated as an extension of the mobile application.

Core Viewing Journeys

The application brings together the essential journeys of a TV platform: browsing channels and programmes, discovering content, starting live streams, accessing replay content, and managing saved recordings.

Programme Guide

The programme guide was optimized for content-heavy navigation, with more efficient media loading and smoother movement between channels, schedules, and programme details.

Streaming and Playback

Playback flows were integrated with the wider application experience, covering stream initialization, player state, navigation between content, and transitions across live and time-shifted viewing scenarios.

Advertising Support

Advertising capabilities were added to the new-generation application and incorporated into the broader playback and navigation logic.

Shared iOS and tvOS Foundation

Reusable business logic and platform services remain shared where this provides a clear maintenance benefit. Apple TV-specific interaction and presentation layers are kept separate where the large-screen experience requires different behaviour.

Modular Multi-Brand Readiness

The modular architecture supports multiple product variants without duplicating the application or adding unnecessary complexity.

ACHIEVED

RESULTS

5 Red Flags

indicating

that your product needs rescuing

Around 80% Fewer Stability Issues

We reviewed the media-loading flow, introduced size-aware image requests, and optimized memory use across content-heavy screens, significantly reducing crashes and lag.

More Predictable Sprint Delivery

Improved planning and engineering workflows increased sprint output while helping the team progress through a substantial backlog.

One Shared Foundation for Two Platforms

We built a modular codebase that reduced duplicated effort across iOS and tvOS and enabled faster cross-platform development.

Release-Ready Engineering Process

Peer review, real-device testing, and end-to-end journey validation were embedded into the delivery process, increasing development speed while maintaining release quality.

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TV STREAMING PLATFORM

TV STREAMING PLATFORM

Rebuilding a Multi-Platform TV Streaming Experience for the Apple Ecosystem

Business Analysis services to

maximize

your

product value

2 Apple platforms

One modular architecture

About the client

goals

Needs

CHALLENGES

The key challenges we addressed

01

Rebuilding a Live Product in Stages

02

Balancing Shared Code and Platform-Specific UX

03

Preparing for Multiple Product Variants

04

Eliminating Performance Bottlenecks

SOLUTION DEVELOPMENT

A Modern Apple TV Experience Built on a

Reusable Product Core

Offline mode

Digital Diaries

Questionnaires

Digital signatures

Automatic reports

Online payments

Online stores

Native ads

Push notifications

New-Generation tvOS Application

Core Viewing Journeys

Programme Guide

Streaming and Playback

Advertising Support

Shared iOS and tvOS Foundation

Modular Multi-Brand Readiness

ACHIEVED

RESULTS

5 Red Flags

indicating

that your product needs rescuing

Around 80% Fewer Stability Issues

More Predictable Sprint Delivery

One Shared Foundation for Two Platforms

Release-Ready Engineering Process

Tech stack

Tech stack

Apple Platforms

Development

UI and Navigation

Streaming and Playback

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About  the client